For four days, the artists manned a phone line inside the gallery, inviting the public to pick up their telephones and touch their soul. A silent video stream was broadcast live at touchmysoul.net
, alongside a fragmentary real-time transcript made by the artists of calls they received.
At the culmination of the performance, Rönkkö tattooed the words "You. Now. Wow." onto LaBeouf's arm – a quote from one of the calls, embodying the indelible marks of connection and community that were made during the project.